At the Consumer Electronics Show (CES), the Maserati MC20 Coupé combines the exhilaration of a high-speed supercar with self-driving AI.
The new Maserati MC20 supercar, which was unveiled at CES 2025, is designed to address this need for speed.
Designed for remarkable speed, splendor, and state-of-the-art technology, a supercar is a high-performance sporting car. Advanced aerodynamics, powerful engines such as V8s or V12s, and the capacity to accelerate from 0 to 60 in under three seconds are common characteristics of vehicles designed for extreme performance.
The Lamborghini Huracán, Bugatti Chiron, and Ferrari 488 are all examples of supercars. Autonomous supercars, in contrast to Tesla’s Cybercab or Waymo, are predominantly intended for the secure navigation of urban traffic and cities. However, they also prioritize high-speed performance.
“Driving frequently appears to be an obligation. Koenigsegg Charlotte, a luxury automobile dealer located in North Carolina, wrote in a blog post that the morning commute is frequently a source of aggravation due to traffic and delays. However, travelling becomes enjoyable once more with a supercar.”
The dealer observed that the enhanced capabilities of an exotic vehicle, such as a supercar, provide a sense of complete control.
Furthermore, they stated that “driving your supercar is a simple and effective method of elevating your mood and improving any day.” The luxurious interiors, limited production, and bold designs of supercars render them expensive status symbols.
In September 2020, Maserati introduced the initial iteration of the MC20. MC20 is the abbreviation for Maserati Corse 2020. Derived in partnership with Politecnico di Milano, Italy’s foremost technical institution, the MC20 capitalizes on AI technology.
The Indy Autonomous Challenge at the Las Vegas Speedway featured the AI-powered Maserati MC20 Coupé as the safety vehicle. This event took place during CES. University teams compete in this event by racing self-driving vehicles at high speeds.
The MC20’s self-driving capabilities are the result of the Artificial Intelligence Driving Autonomous (AIDA) project at Politecnico di Milano, which is dedicated to the development of autonomous vehicles for public roads.
Sergio Matteo Savaresi, a professor at Politecnico di Milano, stated to IOT World Today, “The algorithm must be highly efficient and incapable of making any errors as the speed increases.” “Therefore, it is crucial to evaluate its efficacy in extreme conditions, such as at high speeds.”
Following its record-breaking 177 mph run without a human pilot in November, the AI-powered supercar received significant attention at the second high-profile event in recent weeks, CES.
According to Mordor Intelligence, a market research firm, the current value of the market is approximately $19.4 billion. The anticipated increase in demand is a 24.23% increase to $24.1 billion by 2030.
“The market is confronted with a variety of obstacles, including the exorbitant cost of supercars, economic uncertainties, and increasingly stringent emission regulations on a global scale,” Mordor Intelligence stated. “However, the market offers development prospects in the form of the increasing electrification of supercars, as both new and existing companies are investing extensively in this sector.”
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