Bybit, a cryptocurrency exchange, has partnered with Swiss high-end timepiece maker Franck Muller.
According to the information provided to Finbold on June 9, Bybit and Franck Muller have partnered to begin collaborative campaigns to showcase the complementary nature of their respective technologies and timelessly handcrafted approaches.
Bybit and Franck Muller are teaming up to offer their customer bases a co-branded card. Customers may use the card to make purchases on the Franck Muller website, and they can also use it to save money at certain partner businesses.
In addition, a game created just for the brand by Franck Muller will be made available to gamers and watch enthusiasts alike. Bybit will help develop a set of NFTs that include memorable characters and weapons from the game, and the trading platform will provide weekly bonuses to the best players.
Bybit co-founder and CEO Ben Zhou have spoken highly of the company’s new cooperation with Swiss watchmaker Franck Muller, noting the two companies shared dedication to quality workmanship and classic design.
Through this collaboration, we want to provide users with a once-in-a-lifetime experience by fusing state-of-the-art technology with the elegance of Franck Muller’s high-end timepieces. The co-branded card and the unique game will surely be popular with our clientele and watch fans. This cooperation will help us reach an additional 15 million individuals throughout the globe and demonstrate our gratitude to them.
Erol Baliyan, CEO of Franck Muller, said: “This unusual partnership merges the timeless appeal of handiwork with the boundless promise of the blockchain age, changing everything.”
In light of the growing interest in the sector where the crypto and luxury watch industries overlap, this partnership is a natural next step.
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