Line, Japan’s most popular social messaging service, now includes a marketplace for NFT

By Jeet Adhvaryu On Apr 14, 2022

Line, Japan’s most popular super app, has opened its own NFT market, expanding its array of cryptocurrency-friendly services.

Line, Japan’s biggest social media platform, has officially established LINE NFT, a marketplace for non-fungible tokens (NFT).

In collaboration with Yoshimoto Kogyo, a prominent Japanese entertainment conglomerate, the LVC Corporation, Line’s cryptocurrency, and blockchain manager will give around 40,000 unique NFTs to its 90 million customers.

The initial wave of soon-to-be-released NFTs will include videos from the company’s in-house, Yoshimoto NFT Theatre, as well as renderings of characters from the popular anime series Patlabor the Mobile Police, with further content to be added in the following months.

Users will be able to keep their acquired NFTs in the LINE BitMa wallet, which was developed in collaboration with cryptocurrency exchange Bitmax.

The addition of NFT capabilities adds to the app’s expanding list of crypto-ready features, which began earlier this year with the opportunity to pay for things using the app’s native LINK token (LN) at any of LINE Pay’s online retailers.

Line is well-known in Japan for being one of the first major technology businesses to incorporate cryptocurrencies and blockchain technology has launched its own cryptocurrency exchange in 2018.