The organization has recruited 30 professionals to assist in the establishment of an artificial intelligence website.
Tether, the organization responsible for the world’s most widely recognized stablecoin, is methodically expanding its operations to include artificial intelligence (AI), with a distinctive focus on film making. The organization has recently entered the commodity lending market and invested $775 million in Rumble, an online video platform.
Paolo Ardoino, the chief executive officer, verified the decision in an email. He stated: “Tether’s vision of innovation and efficiency is well-aligned with the distinct benefits that AI-based jobs, especially in filmmaking, provide. These benefits include, but are not limited to, scalability, speed, and cost.”
The CEO further stated that the company is placing a high priority on artificial intelligence and must adapt to the rapidly evolving AI landscape. It is imperative that the modifications encompass the positions for which it is seeking to recruit.
The organization is currently in the process of establishing its artificial intelligence platform for filmmaking. The firm has consistently maintained a minimal personnel structure and has recently recruited 30 specialists to guarantee the project’s success, as indicated in the communication.
Filmmakers from Europe, Asia-Pacific, Argentina, Colombia, and Brazil have been the focus of the organization’s online job postings. by mid-2025, it intends to increase its workforce to 200 employees.
The sequence of events culminates in Tether’s acquisition of a stake in Northern Data, a cloud computing and artificial intelligence company. While Tether’s forthcoming AI platform remains under wraps, the company’s commitment to establishing the platform demonstrates the expanding intersection of artificial intelligence and cryptocurrency.
Tether is a prominent company in the global stablecoin market. Crypto merchants depend on the USDT, its token, to facilitate the exchange of digital assets and capitalize on the sector’s market volatility. With $138 billion USDT in circulation, it comprises 67% of the entire stablecoin market.
Tether is one of the most successful corporations in the cryptocurrency sector, having generated billions of dollars in revenue. Following the conclusion of the previous year, the CEO of the organization expressed confidence that the organization would generate profits exceeding $10 billion. Nevertheless, it is challenging to verify these assertions because the organization does not disclose its audited financial results.
Despite the respect Tether commands in the cryptosphere and its seamless operations, the company has encountered its fair share of challenges. The firm’s token, USDT, has consistently been associated with illicit activities, including those of the notorious Irish bandits, Russian weapons traffickers, Hamas, and North Korean hackers. Since its inception, the team has been receptive to collaborating with authorities to prevent the use of tokens for illicit activities.
The European Union’s regulatory framework has resulted in the suspension of the firm’s token on numerous crypto exchange platforms. Additionally, the firm has been the subject of investigations.