The governing body of European soccer, UEFA, is approaching the cryptocurrency exchange industry in search of sponsors for the forthcoming 2024–2027 cycle of its esteemed men’s Champions League (UCL) club championship.
Sportcal states that the deadline for official bids is March 20. Interested companies may send their proposals to uccpartners@team.ch.
The article went on to say that UEFA is aggressively courting more sponsors from the crypto exchange business, even though the organization has already received one offer in this area.
In May 2022, the hunt for sponsors got off in collaboration with Team Marketing, the organization that UEFA partners with for club tournaments.
In this advertising cycle, UEFA has teamed up with eight worldwide Champions League sponsors, including well-known companies like Oppo, PlayStation, Turkish Airlines, FedEx, Mastercard, and Walkers/Lays.
Some of the sponsors for UEFA’s subsidiary club tournaments, the Europa League and the Conference League, are Heineken 0.0, Hankook, Enterprise, Swissquote, Just Eat, and Bwin.
Prior to the 2024–2027 cycle, UEFA had solicited proposals from the banking industry, which included cryptocurrency exchanges, in an effort to entice sponsors.
However, during that process, no cryptocurrency business emerged as a winning bidder. Reportedly scheduled to sponsor the Champions League for an incredible £428 million over five seasons in 2022, Crypto.com bowed out.
Due to apprehensions regarding the imposition of stricter regulations on cryptocurrencies, the agreement ultimately failed.
No matter what happens, UEFA will not back down from investigating potential collaborations in the bitcoin exchange industry.
For the next 2024–2027 season, the worldwide online food delivery service Just Eat Takeaway.com will continue to sponsor all three of the men’s club tournaments organized by UEFA.
The men’s club tournaments run by UEFA, including the Champions League, have Just Eat Takeaway.com as its official meal delivery partner, according to the agreement.
Sponsorship of the game, media interview backdrops, and in-game perimeter LED boards will all help get the word out about the company’s brand.
Another way Just Eat Takeaway.com is going to make a splash in the European football scene is by taking advantage of special activation chances that will be available on-site during matches.
In recent years, crypto companies have taken an interest in the sports industry, signing massive sponsorship agreements with venues and teams in an effort to increase their brand awareness and client base.
When the Los Angeles Lakers played in the old Staples Center in 2021, Crypto.com paid $700 million to have the arena named after them. Officially, the facility is currently known as Crypto.com Arena.
In addition, the exchange has agreed to sponsor the UFC for $175 million. Shorts, top bras, and walk-out sweatshirts were among the combat gear that featured the exchange’s emblem for ten years because of this deal.
Not only that, but the corporation has partnered with a number of other sports teams and athletes, such as the Philadelphia 76ers, Formula 1 Racing, and even basketball sensation LeBron James.
Also, a lot of sports firms signed sponsorship arrangements with the now-defunct cryptocurrency exchange FTX.
After negotiating a $125 million, 19-year naming rights deal with the Miami Heat, FTX made history as the first cryptocurrency firm to do so.
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