The e-commerce giant aims to become a marketing hub for Millennials and Gen Z and will add new payment options to attract a growing customer base in view of their growing interest in crypto.
In a recent interview, CEO Jamie Iannone said eBay, a leading e-commerce marketplace, will soon be able to consolidate crypto payments.
The Internet Marketplace is one of the oldest e-commerce platforms and is now looking to become a platform for Gen Z and Millennials. The company has long been looking to consolidate crypto payment options with the official announcement of the upcoming Investors’ Day on March 10, the CEO said in an interview with The Street.
In his interview, Iannone revealed that the e-commerce giant is already looking to switch to new payment modes as it handles $ 85 billion in volume on its platform.
Speaking about eBay’s attitude towards emerging technologies such as blockchain and cryptocurrency, Iannone points to the growing popularity of trading non-fungal tokens without making any official announcements on its platform.
The company changed its policies last year to turn the e-commerce platform into a place to buy and sell anything, physically or digitally.
The growing popularity and demand for cryptocurrencies have led many online platforms to add crypto payment options. Ebay, which focuses on capturing Millennial and Gen Z customers, aims to do the same. However, this is not the company’s first attempt at crypto payments – in 2014 eBay first attempted to synchronise BTC payments.
In May 2021 it was already reported that eBay was exploring the integration of bitcoin payments with last year and NFT trading. It seems that the crypto payment integration plan has now been finalised as crypto has become more popular among the mainstream and the public.