Recently Crypto Exchange, CoinDCX has appointed Bollywood actor Amitabh Bachchan as its first brand ambassador. Through this collaboration, CoinDCX plans to raise awareness on crypto and make it popular as an emerging asset class.
Through Bachchan, CoinDCX seeks to inform its customers that security and compliance are at the forefront. In addition, the brand aims to educate future consumers about the crypto space.
As a leading exchange, CoinDCX wants to make crypto available to everyone. The crypto industry in India is growing and growing steadily over the years, with millions of Indians emerging as early adopters of the crypto asset class. The crypto market value is over $2 trillion, which increases the number of Indian investors exploring new investment opportunities and makes crypto asset class futurists a lucrative option.
Mr. Bachchan, the country’s most famous actor, and millennial superstar is the new face of the campaign focusing on popularizing crypto as an asset class. Indians have recently made it a priority to invest in crypto. However, there is a need to raise awareness about secure crypto deposits. Through Mr. Bachchan, we would like to inform you that CoinDCX is at the forefront of its customer safety and compliance with all regulations.
Sumit Gupta, co-founder, and CEO of CoinDCX said,
“We are proud to have Bachchan as our brand ambassador. We are confident that his relationship with CoinDCX will help give the crypto world more visibility and develop stronger brand recalls. “
Mr. Bachchan is always ahead of his time, and when it comes to filmmaking and investment decisions, even more, he recently had his NFT lineup launch and his personality resonates perfectly with our brand values. With this campaign, we have reached a wider audience and made people aware of crypto as an asset class.