and Coca-Cola introduce World Cup NFTs as CRO token rises 10%


Using player “heatmaps” from the current FIFA World Cup 2022, 10,000 NFTs will be created and housed on’s blockchain.

Top cryptocurrency exchange Coca-Cola and have collaborated to produce a collection of non-fungible tokens (NFTs) called “Piece of Magic” NFTs. Approximately 10,000 NFTs will be housed on’s blockchain. Coca-Cola will be responsible for developing the NFTs with the assistance of digital artist GMUNK. The concept of the collection corresponds to the 2022 FIFA World Cup, which is now taking place in Qatar.

According to the official statement, the NFTs were produced by monitoring players’ heat maps. This refers to the amount of ground covered by a single player during a given match in the World Cup in Qatar.

Steven Kalifowitz, chief marketing officer of, said this relationship is a terrific deal. He acknowledged his enthusiasm and said that the alliance introduces an entirely new method of generating memories. Moreover, it establishes a precedent, considering that an organisation as large as FIFA is using Web 3.0 technologies for the first time. Kalifowitz said:

“It is an honour to collaborate with Coca-Cola and GMUNK to immortalise these great matches on the blockchain.”

To access the NFTs fans must first register an account on the NFT website. To be eligible to win one of the Coca-Cola “Piece of Magic” NFTs, participants must also register on the fan zone website.

Unsurprisingly, the native token (CRO) skyrocketed upon hearing the announcement of the NFT debut. According to CoinMarketCap statistics, CRO appreciated more than 10% after the announcement. However, as of the time of publishing, it has lost almost 5% of those gains in the previous 24 hours, trading at $0.6671.

Despite the recent recovery, CRO is still down by more than 50% in the previous month. However, this might be attributed to the collapse of the FTX exchange, which had a significant impact on the whole cryptocurrency market.

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