Crypto.com, a leading digital asset trading platform, has teamed up with Angel City Football Club (ACFC) to become the team’s official cryptocurrency and NFT partner. This agreement represents the first direct sponsorship between a crypto affiliate and the Professional Women’s Sports Club.
As per the recent press release, the initiative aims to increase access and awareness of digital assets, blockchain technology, and Web3 among soccer fans and ACFC players in Los Angeles. The collaboration also focuses on financial equity, community engagement, and social impact programs.
The newly formed ACFC is preparing to create a “diverse football club that will equalize the playing field in women’s sports”. The team includes several top executives, including Alexis Ohanian, Natalie Portman, Eva Longoria, Serena Williams, and Mia Hamm.
Alexis Ohanian – Founder of Seven Seven Sixes and Founder of ACFC said:
“Since day one, Angel City has committed to being a leader in women’s football by promoting innovation that propels the game forward.”
Being an early crypto adopter, Ohanian said he was proud to collaborate with the soccer team’s leading digital asset platform. He described the collaboration as “a turning point in women’s sports” and recognized the growing recognition of “their power and influence”.
Crypto.com co-founder Kris Marszalek also commented on this and said:
“We are a community dedicated to building the future of the Internet: Web3. Cryptocurrency, Web3 builders, creators, and customer ownership are much simpler. We will further enhance our relationship with the city of Los Angeles by supporting a dedicated team.
Continuing this, Julie Uhrman – ACFC President – believes that cryptocurrencies and Web3 are here to “change our world”. Keeping in view the pace of transformation, he said this partnership would give women the opportunity to be part of this journey as both investors and creators. Thanks to the non-fungible tokens, Urman added that now the team can establish a deeper relationship with the fanbase.
AEG, a live entertainment company, is one of the most attractive partnerships recently formed by Cryptocurrency Exchange Inc. After the partnership, both parties agreed to change the name of the Staples Centre – the legendary NBA team The Los Angeles Lakers to Crypto.com Arena.
The new logo first appeared when the Lakers hosted the Brooklyn Nets on Christmas Day, signing a naming agreement for the next 20 years.