Disney has brought Bob Iger back to his position as CEO


Bob Iger has served as an advisor and board member for the digital avatar platform Genies since leaving The Walt Disney Company.

While Iger is best known for his 15-year tenure as CEO of the global entertainment conglomerate, he gained prominence in the cryptocurrency community after becoming a director, adviser, and investor in Genies, a digital avatar platform that runs on Dapper Labs’ Flow blockchain.

Iger said at the time that he was “thrilled to be joining the Genies Board of Directors to assist Akash Nigam and company enable people to develop the’mobile applications of Web3′: avatar communities.”

Iger was still an executive and board chairman at Disney on December 28 when the corporation filed for a metaverse-related patent.

The patent was for a “virtual-world simulator in a real-world venue,” which, according to the filing, would enable Disney theme park visitors to generate and project personalised 3D effects onto nearby physical spaces, such as walls and other objects, using their mobile phones.

Disney said at the time that there were “no present intentions” to use the “virtual-world simulator” patent, and the firm has not yet announced any goods linked to the invention.

According to the Hollywood Reporter, Iger’s comeback will be brief, since he has only agreed to remain as Disney’s CEO for the next two years.

During his new tenure as CEO, Iger will allegedly collaborate with the board to determine the company’s strategic direction and select a successor.

Throughout the year, despite his absence, Disney has continued to work on initiatives including the metaverse, nonfungible tokens (NFTs), and blockchain.

In September, Disney began searching for a chief legal officer to assist with transactions including NFTs, the metaverse, blockchain, and decentralized finance (DeFi).

Seeking someone to give “complete product life cycle legal counsel and assistance for global NFT items” and assure compliance with all applicable laws and regulations in the United States and abroad.

Also Read: Billionaire Investor Ackman predicts crypto will survive the current crisis

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