Salesforce is the undisputed leader among SaaS firms. As a result of cooperation with the Polygon blockchain, the CRM software company concentrates on a suite of products that standardizes customer interaction for major businesses and is now adding NFTs to their reach.
The announcement signals another large-scale corporate success for Polygon, which is likely not a first for blockchain technology.
According to statistics from independent researcher Mike Sonders, Salesforce is the largest SaaS (software-as-a-service) firm listed on the U.S. stock market to date, surpassing well-known software companies such as Adobe, Intuit, and Shopify.
President of Polygon Labs Ryan Wyatt tweeted on Thursday that the parties will “enable [Salesforce] customers create token-based loyalty program.”
The move follows the SaaS company’s introduction of a trial program that generated more than a quarter million transactions and included brands such as Mattel and Crown Royal. The collaboration provides Polygon, whose corporate partners include Starbucks, Reddit, and others, with another significant win.
As often as we speak ‘IRL integration’ and ‘phygital items,’ the intersection of physical and digital integration, it is logical for SaaS enterprises to be the first to adapt to the evolving NFT scenario. Yet, although many of the leading SaaS businesses are beginning to explore the NFT sandbox, there is undoubtedly more to its logic than meets the eye. SaaS organizations are unquestionably the most receptive to integrating NFTs since they naturally operate in a digital environment.
But SaaS companies can also assist in the onboarding of more prominent brands, similar to Mattel and Crown Royal, and effectively provide a ‘safety net’ that enables brands to potentially upgrade their loyalty program (among other things) while remaining relatively hands-off – allowing the software experts to do what they do best.
In addition, Salesforce leaders have publicly said they might see crypto wallets as the ‘new cookies.’ Even though this may not satisfy the original decentralization advocates, it is arguably inevitable and demonstrates that web3 is more than a passing phase.