David Beckham, the soccer legend, Joins the Metaverse and Becomes a Blockchain Ambassador
David Beckham, the great footballer or soccer star, has become the latest sports celebrity to embrace Blockchain, Neural Network Technology, and the Metaverse. The internationally renowned athlete turned entrepreneur has been named worldwide brand ambassador for the DigitalBits blockchain platform.
DigitalBits is a Layer 1 blockchain platform that enables the tokenization of assets such as NFTs created by musicians, sports teams, and other companies.
Beckham, being one of the world’s most recognisable celebrities, has extensive expertise and partnerships with major corporations such as Adidas, Maserati, Tudor, Sands, Diageo, and Electronic Arts. Beckham has served as UNICEF’s Goodwill Ambassador for almost two decades, advocating for and protecting the rights of the world’s most vulnerable children.
David Beckham is far from the first sports star to have experimented with Bitcoin. As previously reported by U.Today, Japanese professional tennis star Naomi Osaka has joined the FTX ambassador programme.
Osaka will allegedly get a share in FTX in addition to other payments as part of the deal. The top-seeded tennis player has now joined fellow Americans Stephen Curry, Tom Brady, and his supermodel wife Gisele Bündchen.
Prior to joining FTX, the 24-year-old tennis player partnered with Brady’s non-fungible token platform Autograph to create her first collection of non-fungible tokens. Osaka, who just surpassed Serena Williams as the world’s highest-paid female tennis player, has indicated an interest in Dogecoin.
Regulators are becoming more anxious as more celebrities get on the Bitcoin bandwagon. As previously reported by U.Today, the Bank of England announced the establishment of the country’s first regulatory framework for cryptocurrencies and digital assets.