Ripple (XRP) and Lunu, a Berlin-based crypto company, have signed a collaboration agreement to enable quicker and more secure digital asset payments in high-end European retail locations.
Connecting customers with a wide range of digital asset pools from global marketplaces, exchanges, and OTC services, the Liquidity Hub delivers turnkey integration and automated order routing.
Artem Shaginyan and Petr Vishnyakov started Lunu in 2018 as a tech startup. An art show in the German capital Berlin sparked the idea for a high-end luxury cryptocurrency exchange. As a result, the firm has spread throughout Europe, linking shops and their consumers to safe crypto payment methods.
On the relationship, Rajesh Madhaiyan, Director of Product at Lunu, said it may play a critical role in efforts to integrate brands, retailers, and consumers with the current innovation and disruptive technology.
Madhaiyan added to that: Keeping up with the newest trends for luxury merchants is essential, and when it comes to payments, the biggest innovation is coming from the ever-evolving cryptocurrency landscape. These merchants may now reach an ever-increasing number of new, younger, and wealthier customers thanks to Lunu.
Global Cryptocurrency Adoption And Ripple’s European Expansion
The current cooperation signifies another real-world use case for Ripple’s network and liquidity solutions for the blockchain developer behind XRP. As of 2021, the company’s yearly payment volume has grown to $15 billion.
Next, the company sees the Lunu transaction as a means of bolstering its European expansion and increasing worldwide cryptocurrency acceptance.
Ripple’s solutions, from payments to loans and credit, all rely on a similar thread: crypto liquidity. Our goal is to provide our clients and their customers with a range of enterprise-focused crypto solutions.