Mastercard UK Partners With Jose Mourinho For Their First NFT Giveaway
Leading global firms are finding their place in the non-fungal token (NFT) space because it is popular and overlapping with mainstream industries. NFT is the latest addition to the Global MasterCard. The UK branch of the financial services giant has announced its first NFT.
On Thursday, September 16 the new NFT was released in collaboration with renowned football coach Jose Mourinho. Mourinho is also the World Ambassador for MasterCard. Digital Collectibles is an animated digital football game signed by Jose.
Even though the NFT is not for auction purposes. It is rather a part of the Sweepstake for United Kingdom-based MasterCard holders. The winner will be randomly chosen. There is a chance to win until September 30th.
Although this is MasterCard’s first NFT, it is not their first move into the crypto space. Over the past year, MasterCard has had great success in crypto and blockchain integrated services. The company has launched its own corporate program for crypto and blockchain-focused startups. The program aims to accelerate and promote innovation in this technology.
In addition, MasterCard announced plans to upgrade the card for crypto wallets and exchanges last July.
“Digital assets have the potential to restructure commerce, to make economies more accessible and efficient, to pay and to make money,” said Ajay Bhalla, President of Cyber & Intelligence at MasterCard. “As the digital property ecosystem grows faster, we need to make sure it is reliable and secure.
When MasterCard makes crypto-forward moves, so does its rival Visa. Last month, rival financial services providers acquired the first NFT. CryptoPunk is a $ 150k digital collection currently owned by Visa. Immediately after the purchase, the company released a white paper on NFTs, while praising the technology at the same time.
While as of now the major financial firms are taking interest in the NFT field there are no predictions as to where technology will go next.